Practical guide
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Business & websites
Websites and automations as a fixed package — what they cost, what customers expect and how left-behind work comes back.
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All articles → The Business & websites.
Guide
Preis·2026
What does a physiotherapy practice website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest price comparison for physiotherapy websites — including the ongoing costs and hidden items that rarely appear in the quote.
Guide
Verein·Web
What does a sports club website cost — and who maintains it? (2026)
Club websites rarely fail because of money — they fail because of maintenance. An honest 2026 cost comparison for sports clubs, including the question the board should settle first.
Guide
Preis·2026
Having a website made — what does it really cost in 2026?
What does it cost in 2026 to have a website made? An honest overview of website builders, agencies and a productized studio — including the hidden items that rarely appear in a quote.
Guide
Preis·2026
What does a driving school website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest price comparison for driving school websites — including the hidden costs that rarely appear in the quote.
Guide
Termin·online
Physiotherapy online booking: how the calendar fills up
Phone call, form or real online booking? An honest practical guide for physiotherapy practices — how to catch requests outside opening hours, cut no-shows and take load off the front desk.
Guide
Lokal·SEO
Optimizing your Google Business Profile: the local-customer lever (2026)
For local businesses the Google Maps listing often decides before the website does. Here is how to get your Google Business Profile in shape — honestly, no tricks, with what actually counts in 2026.
Guide
Preis·2026
Dentist website cost: an honest comparison (2026)
Website builder, agency or a productized Website Manufaktur? An honest look at what a dental practice website really costs — including the hidden items that rarely appear in the quote and decide whether new patients call.
Guide
Handwerk
Trades website: 7 things customers expect in 2026
Customers decide in seconds whether to call or click away. These are the seven things a trades customer expects from your website in 2026 — and most are missing.
Guide
Neue·Patienten
How a dental practice wins new patients — without expensive marketing (2026)
Winning new patients as a dental practice rarely needs more advertising — it needs a smooth path from Google result to appointment. Where that path breaks today and how to close it, without spending your evenings at the computer.
Guide
Lokal·SEO
Local SEO for small businesses: the honest guide (2026)
How small businesses get found in local Google search — without an agency retainer and without myths. What actually matters, what is a waste of time, and the role your website plays.
Guide
Preis·2026
What does a hair salon website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest look at hair salon website costs in 2026 — including the items that rarely appear in a quote, and whether Instagram is enough after all.
Checklist
Reservierung
A restaurant website that drives reservations — a checklist
A pretty restaurant website isn't the goal. A full table is. This checklist turns visitors into reservations.
Guide
Insta·Web
Hair salon: Instagram or website — what brings more clients?
“But we have Instagram.” Why a busy feed doesn't replace a bookable website — and how salons combine both so followers turn into paying clients.
Guide
Lokal·SEO
Getting more Google reviews: the honest way (2026)
How small businesses systematically get more Google reviews — without begging, without bought stars and without breaking the rules. The right moment, the right ask and the role your website plays.
Guide
Preis·2026
What does a gym website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest price comparison for gym websites — including the running costs that almost never show up in the first quote.
Workshop
Lohn·OCR
How tax firms automate typing up payslips
Typing up payslips is the most thankless hour in a tax firm's day. Here's how a photo turns the numbers into usable data in seconds — without the error rate that comes with fatigue.
Guide
Mitglieder·Online
Gyms: winning members online — what actually works in 2026
In 2026 you rarely win new gym members with a flyer in the mailbox — you win them with a site that captures a trial booking in 30 seconds. What works, and what only looks expensive.
Guide
Weg·2026
Website builder or agency? An honest comparison (2026)
Website builder or agency — the classic decision. We show honestly what each route really costs, where the hidden items hide, and why there has long been a third way.
Guide
Preis·2026
What does a tax advisor website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest 2026 comparison of tax advisor website costs — including hidden items and what your clients actually expect today.
Field note
SykaSoft
SykaSoft: automatically bill the small jobs that slip through
In every plumbing and heating business, small jobs slip through — never written up, never billed. An interface to SykaSoft brings that money back automatically.
Guide
Kanzlei·Praxis
How tax advisors win new clients online
Referrals still bring the best clients — just fewer of them. How tax firms win new clients online in 2026 without losing their character.
Checklist
DSGVO·2026
GDPR website checklist 2026: the 8 points that matter
An honest GDPR website checklist for 2026 — 8 concrete points, the most common warning-letter traps and how to check whether your site is clean. No scaremongering, no legalese.
Guide
Preis·2026
What does a law firm website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest comparison of law firm website costs for 2026 — including the items that quietly go missing from the quote.
Guide
Recht·Pflicht
Law firm website: which mandatory disclosures do you need? (2026)
Law firms carry stricter disclosure duties than almost any other business — imprint, bar association, professional liability, GDPR. What really belongs on a law firm website in 2026, without the legalese.
Guide
BFSG·2025
The accessibility law & your website: what is really mandatory for small businesses
Since 28 June 2025 Germany's Accessibility Reinforcement Act applies. A calm, no-panic look at who the accessible-website duty affects, who it doesn't — and what a well-built site already brings to the table.
Guide
Preis·2026
What does a real-estate agent website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest price comparison for estate agent websites — including the ongoing costs and the one question that decides your next listing.
Guide
Makler·online
Presenting properties online: the path between portal and your own site
Presenting properties online isn't just "posting to the portal". How to show listings so buyers enquire faster — and owners trust you with the next sale.
Guide
Relaunch·SEO
Website relaunch without losing rankings: how to keep your rankings intact (2026)
A fresh look is meant to bring more enquiries — and instead sends the traffic into free fall. Why a website relaunch costs rankings, where it actually happens, and how to plan the move so Google keeps up.
Guide
Preis·2026
What does a care service website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest price comparison for care services — including the hidden costs and the point almost everyone misses: the site has to attract carers first, not clients.
Guide
Pflege·Team
Winning care staff through your website — how it works
For most care services the bottleneck isn't winning clients — it's staff. How your website becomes your strongest recruiting channel: honest, concrete, without agency fog.
Guide
Speed·2026
Improving website load time: the honest guide (2026)
Why a fast website brings more calls than any keyword trick — and what you can actually do about it. Where load time really hides, how to measure honestly, and when optimising costs more than a rebuild.
Guide
Preis·2026
What does a car repair shop website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest 2026 price comparison for car repair shop websites — including the hidden costs that rarely make it into the quote, and what the site has to deliver in inspection and tyre season.
Guide
Termin·online
Taking workshop appointments online: how the ramp stays busy
Phone call, form or real online booking? An honest practical guide for car repair shops — how to take the workshop appointment online, catch requests outside opening hours and stop drowning in calls during inspection and tyre season.
Guide
Text·Web
Writing homepage copy: the 7 mistakes that cost you enquiries (2026)
Why most homepage copy talks past the customer — and how to write in plain language that turns visitors into callers. The most common mistakes, named honestly and easy to fix.
Guide
Preis·2026
What does a hotel website cost? (2026)
Website builder, agency or a productized Website Manufaktur? An honest 2026 price comparison for hotel and guesthouse websites — including the sum no quote shows you: what OTA commissions cost your property every year.
Guide
Direkt·Buchung
Guesthouse: direct booking without commission instead of a portal
15 to 25% commission to every portal — on every booking, every year. Why your own website with commission-free direct booking is the underrated margin lever for guesthouses.
Guide
Alt·2026
The cost of an outdated website: what your old site really costs you
An outdated website creates costs that never appear on an invoice — lost calls, enquiries that go to competitors, trust that breaks on a phone. We do the honest maths on what the old site costs and when a rebuild pays off.
Guide
Website·2026
Does my business need a website? The honest answer (2026)
Does my business need a website — or are Instagram, a Google profile and word of mouth enough? We name the three cases where you genuinely don't, and the honest turn for everyone else.
Guide
OCR→ERP
Processing invoices automatically: OCR, AI — and what actually works
Processing invoices automatically: why classic template OCR fails on layout variety, how modern AI extraction works, why validation and ERP handover decide success — and from which document volume it pays off. Plus e-invoicing as context.
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