„What does a website cost?“ is the first question gyms ask us — and the honest answer to gym website cost is: the starting price is rarely the problem. What matters is what happens afterwards, when the class schedule changes, a trainer moves on and the new-year offer needs to go live. Here are the 2026 ranges, without the marketing fog.

Roughly, there are three routes to a studio website. They differ less in the price tag at the start than in what they cost you over the years — in money, but above all in time. And in a gym, where you already run between the front desk, the floor and the class room, time is the scarcest currency you have. Ignore that, and you buy the supposedly cheap option only to pay it off later in weekends.

Gym website cost: the three routes compared

  1. Website builder (Wix, Jimdo): €0–30 / month. Cheap to start, but you build and maintain everything yourself. For a studio that means evenings in the editor instead of coaching on the floor — and every new schedule becomes a chore. The design often stays visibly „from a template“.
  2. Classic agency: €4,000–12,000 one-off. Bespoke and polished, but slow and expensive for every later change. A new membership tier or an updated timetable quickly turns into a billable ticket — and by the time it lands in the agency's calendar, the promotion is sometimes already over.
  3. Productized website (Website Manufaktur): fixed package price. Pre-built for gyms, usually live in 7 days, maintenance included. The middle path between speed and individuality — with a 30-day money-back guarantee, so the decision carries no risk.

For most studios the hidden cost driver isn't the starting price but the ongoing upkeep. A studio page never stands still: the schedule changes almost weekly, new trainers join the team, seasonal offers around new year or summer want to move to the top. Paying an agency every single time — or fiddling in the builder yourself — means paying twice in the end: once in euros, once in nerves.

Hidden costs that rarely appear in the quote

  • Hosting, SSL and a GDPR-compliant contact form — a technical must, often „forgotten“ in the first quote
  • Google Business profile and local visibility („gym + town“) — this decides who even gets found
  • Mobile load time — most prospects look on their phone, often right after training or on the train
  • Connecting the class schedule and trial-session booking so prospects don't have to call first
  • Changes after launch — regularly the most expensive item with agencies over the years
€0–30
builder per month — plus your time
€4,000–12,000
agency one-off — plus changes
7 days
to live with the Website Manufaktur

But the pure price question is misleading if you only look at the first invoice. What a website really costs only becomes clear when you look at its whole lifespan — the three to five years it is actually in use.

Count over three years, not over the starting price

A builder at €20 a month sounds like €720 over three years — until you add your own hours. Two or three evenings a quarter for the schedule, promotions and small fixes add up fast. That's time you lose as a studio owner elsewhere: on the floor, in sales, in keeping the members you already have. The low monthly price hides a high hourly rate that you pay to yourself — and the busier your studio gets, the less you can afford those evenings. An honest calculation adds up not just the euros, but the hours you'd rather spend in the gym.

The most expensive website is the one you have to maintain yourself — paid for in evenings that never show up on an invoice.A rule of thumb from the Website Manufaktur

With the agency the maths tips the other way: the starting price is high, but the real pain comes afterwards. Every change is a quote, an appointment, a wait. After two years you often end up with a site nobody touches anymore, because every tweak costs money — and that's exactly when it starts to look dated. The Manufaktur's fixed package price takes both traps out of the equation: the price is set upfront, and maintenance is included in the Minimum and Growth models instead of being billed per click.

What a gym website actually has to do

  • Show tiers and terms transparently — hide the price and you lose prospects to the studio that names it
  • Let people book a trial session without a phone call — most enquiries arrive in the evening, when nobody is at the desk
  • Keep the schedule and opening hours current and readable on mobile
  • Use real photos of the floor, the class room and the team instead of interchangeable stock images
  • Load fast and build trust — through visible Google reviews and clear contacts
// Pull quoteJanuary decides a large part of the year. When the new-year resolutions roll in, the page has to convince in seconds — not after a callback on the next working day.

We've broken down the scope and prices for studios transparently — including before/after examples and what's inside the fixed package price — on our gym website page. There you'll also see how trial-session booking and the class schedule work together.

How the package model works in general, why it stays cheaper than an agency over the years and how maintenance runs on our side is explained on the Website Manufaktur overview.

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