Münster is an administrative and university city with an affluent surrounding region, and that shapes the clientele: many freelancers, self-employed people and service providers used to working with modern tools. For them the shuttle folder is an annoyance, not a ritual. A firm that offers digital document exchange noticeably lowers the barrier for this group to even make an enquiry.
Around the Kreuzviertel, Gievenbeck, Mauritz and the harbour, new ventures also keep emerging from the orbit of the University of Münster and the university of applied sciences. These young self-employed people are looking for their first tax advisor and decide largely on the first online impression. A fast, clearly structured page that shows competence and availability wins here against firms that are barely present online.