The shift from coal and steel toward technology and services has produced a young entrepreneurial base in Dortmund founding companies around TU Dortmund and the university of applied sciences. These clients know digital tools from their own working day and expect them from their tax firm — from document upload to quick replies. Anyone still working with a shuttle folder looks out of step to them.
At the same time, Aplerbeck, Hombruch and the inner city still hold many established businesses that value reliability above all. A page that speaks to both sides — modern processes and solid advice — matches the breadth of Dortmund's client base. That way you win both the start-up from the Kreuzviertel and the trade business from Hörde.